FiercePharma, by Angus Liu,

Pfizer has launched China’s first pay-for-performance program in oncology with its blockbuster breast cancer drug Ibrance, China Daily reported. Under the new program, called Bo’ai Xin’an, Pfizer promises reimbursement of up to 33.5% of Ibrance costs if an enrolled patient’s disease progresses within four months.

The U.S. pharma set up the project in a collaboration with one of China’s largest commercial insurers, People’s Insurance Company of China (PICC) and MediTrust Health, a Shanghai-based firm that offers healthcare financing services.

It’s a small, if groundbreaking, program. It will accept no more than 500 patients, and only those who haven’t received hormone therapy are eligible. Patients must also join the program within 28 days of starting Ibrance. China runs a national healthcare scheme, and private insurance plans have only interested a few.

Last July, Ibrance became the first CDK4/6 inhibitor approved in China as a first-line endocrine therapy for HR-positive and HER2-negative breast cancer. Breast cancer is the most prevalent cancer type among Chinese women, accounting for about 15% of all new cancers in women, or about 270,000 cases in 2015, according to a government-run study.

More Information / Source: https://www.fiercepharma.com/pharma-asia/pay-for-performance-model-reaches-china-as-pfizer-launches-program-for-ibrance