FiercePharma, by Tracy Staton on
Years ago, after a series of high-profile scandals, teaching hospitals around the country started raising hurdles to pharma reps. Some outright barred salespeople at the door. Others just required appointments.
However they managed it, they apparently changed prescribing habits, too.
That’s the conclusion of a new study, published in the Journal of the American Medical Association (JAMA), which analyzed before-and-after prescribing behavior among more than 2,000 doctors at 19 different academic medical centers in the U.S.
Drugs promoted by pharma sales reps posted a lower market share (1.67 percentage points) at those 19 hospitals after the policies went into effect. Drugs that weren’t marketed by reps, on the other hand, saw a 0.84 percentage point increase.
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Read more / Source: http://www.fiercepharma.com/marketing/docs-restricted-sales-rep-access-prescribed-fewer-promoted-meds-jama
JAMA – http://jamanetwork.com/journals/jama/article-abstract/2623607